Archive for July, 2009
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What’s In A Name…
As for naming a product or service, there is no such thing as an exact science. When Tyfish launched I wasn’t sure if the company name was suitable to be the name of the service. By all accounts however, I’m told constantly that Tyfish is a very cool name.
The problem is that the service name is ‘Safe & Secure’ but most people only remember ‘Tyfish’. As relevant as ‘Safe & Secure’ seems to be, I get the feeling that it just doesn’t resonate.

That being said, I’d like to solicit your input to come up with something a little more catchy. If you think you can come up with a better name I invite you to share your thoughts and tell us what you think would be a fitting brand name. If we choose your ‘catchy name’, we’ll send you a shiny new Tyfish tee.
